2022 is almost here! Every year Google comes up with a new algorithm update. What’s in for the next year, and how will it affect your keywords trend efforts? Perhaps you’re wondering whether keywords are still here to stay.
In this article, you will find answers to those questions.
You will also find ways to use keywords trends to rank higher in 2022 and beyond.
Conversational queries and Voice Searches
With the arrival of voice assistants like Alexa, the need for optimizing voice search is more pressing than ever. Google has reacted to this trend by introducing algorithms focusing on interpreting verbal searches. To optimize for voice searches, get the services of an SEO company in India.
If Google prioritizes verbal queries, it’s more important than ever to optimize keywords. When you optimize for voice searches, Google fetches your site when people are looking for products.
The shift away from type to verbal queries means head keywords won’t help you much. These are keywords with a couple of words, and they are also called “short-tail keywords.”
These keywords are hard to rank for, and it’s better that you divert your attention to long-tail keywords. An SEO company in India will help you target long-tail keywords.
Long-tail keywords have more than three keywords. These keywords are phrases that people use every day, and as such, they are more natural and help you rank.
These keywords trends are more precise, and so they will help marketers target people looking for specific products.
Because you can use specific search terms, hyper-targeting to get quality leads is possible. For hyper-targeting, work with experts offering their local SEO services in India.
Long-tail keywords allow you to target people living in different regions, as you can use search terms that describe local objects or places. Work with experts offering local SEO services in India to identify local keywords.
Complex Search Queries & MUM
Google is developing an algorithm called “Multitask Unified Model” (MUM) to answer complex search queries. Previously, when users wanted to research a topic, they had to make eight separate queries to get their information. Google is changing that, as the new technology will shorten each search session and improve the search experience.
The new technology will understand the words and the implicit context and related queries. An example would suffice to make it clear. If you are going on a tour, you use Google to fetch information. You need information about transportation, accommodation, weather, places to visit, and packing information. You have to get all this information by making separate queries. But with this technology, Google can interpret your sentence as a whole and provide you with all details.
Another benefit is that MUM can overcome language barriers and transfer knowledge from different language sources. It’s believed that this technology can interpret 75 languages to provide a better user experience to searchers.
The arrival of MUM once again signals the demise of short-tail keywords. The technology would also punish keyword stuffing and black hat SEO techniques. So, understanding user intent and using conversational search terms is the key to higher rankings.
It’s commonplace for marketers to create content around specific keywords and optimize content around those search terms. But doing so will affect the quality of content and impact site navigation. There is a better way to create, optimize, and organize content, called “keyword clustering.”
First, you should be clear with the search terms you want to rank for. These search terms should accurately describe what your brand is all about. Then, you should identify variations, related terms, and subtopics of that primary keyword from looking at your audience searches. You can use tools like Google Autocomplete to find related search terms. Looking at the keywords, your competitors are ranking for will also help.
When you have finished your research, organize these keywords according to metrics such as search volume and organic difficulty. By now, you will see patterns in those keywords. It would help if you grouped keywords related to each other in keyword clusters.
Use these keywords trends as topics to write “pillar content” for your landing pages. Different landing pages focusing on specific keyword clusters help you establish your expertise. You can also write blogs around these “pillar content,” targetting long-tail keywords and related search terms. Content creation is the first step, and the next steps should be optimizing and organizing content. You have to keep the buyer’s intent in mind when you do this.
Keyword clusters help enhance the user experience by making it easier to navigate through. Since the content has more subject depth, Google will recognize the expertise and rank the site higher.
Audience Interest vs. Keywords
Keyword research is an integral part of all campaigns. Marketers sprinkle keywords in their content in hopes of ranking higher. But the problem is these keywords put too many restrictions on content marketers. They struggle to come up with fun, engaging, and entertaining content.
However, your audience needs content that solves their problems and helps them make good decisions. They don’t want content that sounds too sales and has words that don’t fit well in the context. The keywords you use the result in unnecessary words and cause confusion.
As Google announces new updates every year, it’s time to rethink your strategy. Stop thinking about keywords and instead identify topics that interest your audience. When you do this, Google will rank you higher as it improves the user experience. You will rank for keywords you never hoped for, and your content will look more natural and easy to read.