Canvassing is the art of persuading new customers to display interest in your products or services. It’s a personalized marketing technique. Brands use personalized messages and design elements to appeal to target audiences. Canvassing enables local, small-scale companies to offer personalized communications to target audiences.
According to several top PR and marketing experts, neighbourhood canvassing will be the most effective marketing strategy for small brands. Canvassing your brand in targeted neighbourhoods with appealing marketing materials is a tactic that guarantees success. The best marketing material for neighbourhood canvassing? Custom-printed flags!
What are Custom-Printed Flags?
As the name suggests, custom-printed flags are flags made of durable materials like synthetic fabrics, vinyl, etc. Users can custom-print anything they want on these flags – including marketing messages, brand offers, etc. These flags are efficient marketing tools because they’re flexible.
Business owners can install their custom-printed flags indoors, outdoors, or use them at specific events. For instance, you can use your promotional flag outside your store throughout the year to attract customers. Then, you can use the same flag at trade conferences, marketing events, etc.
The versatility that these flags offer is amazing. The best use of these flags is for getting people’s attention and attracting new customers. Well-designed outdoor flags can expose your business’s logo and brand-related information to hundreds of potential customers every day.
How to Boost Brand Awareness in Small Neighborhoods with Custom Flags
A top-quality outdoor flag will instantly pique the interest of a passerby. Flag marketing is an “old-school” promotional tactic. Small, neighbourhood businesses have used custom-printed flags for centuries to boost their brands’ popularity. Now, these flags can be printed using digital printing tools and sublimation printing techniques.
Here’s how small businesses can use these advanced printing techniques to create attractive custom flags for their stores –
Use Bright, Contrasting Colors
A key benefit of using custom flags is the flexible printing options they offer. Create flags that complement the outdoor regions of your business. Use a variety of contrasting colors to catch the attention of anyone passing by your store.
Don’t refrain from using high-definition pictures, graphics, etc., on these flags. Digital printing tools that allow sublimation printing can create amazing results. All high-definition pictures, graphics, etc., on your flags, will look amazing.
Create Flags for Different Occasions
A key aspect of neighbourhood canvassing is personalization. Custom flags are easy and cheap to produce. Use different custom prints and messages on these flags to make them appear more personalized for target audiences.
For instance, install an outdoor flag that wishes the local neighbourhood a “Happy New Year.” Smart business owners have many custom flags printed at once. They get discounts for mass-printing their outdoor advertising flags. Then, these business owners use these custom flags throughout the year to attract neighbourhood audiences!
Include Eye-Catching, Targeted Graphics
Your custom flags should be designed in a way that encourages potential customers to learn more about your company and products. In other words, include graphics and images that target your desired audience.
If you’re targeting pet owners, for instance, consider including images of happy pets on your flag. This will intrigue potential pet owners and prompt them to investigate your business further.
The same goes for other types of businesses – include images that reflect the nature of your business and appeal to your target customers. Just remember not to use inappropriate or low-quality graphics on your flags or even if they’re high-resolution, they may still look tacky.
Include a Targeted Call to Action
Custom-printed flags are great for brand awareness, but they’re even more effective as marketing tools because of their interactive nature. For example, if you’re offering free samples at your store, include a call to action on your flag encouraging potential customers to visit your store to collect the free samples.
You can also use your flag to draw attention to other special offers that you’re running at your store. You may not want to include a call-to-action on every flag, but these flags are extremely useful for encouraging people to explore more about your business.
Keep Your Flags Updated
Promotional flags should be updated and changed regularly – just like your other marketing tools. If you’re running a special offer at your store, it makes sense to include that information on your flag – even if it’s an old flag that has been hanging outside your store for several months.
The best teardrop, feather, blade, and rectangular flags in the market today are all made of highly durable materials. These flags don’t pick up sunlight/UV damage, wind damage, or pollution-related damage.
They offer long-lasting advertising and promotional solutions to small businesses. That’s why outdoor marketing flags with custom prints are must-have tools for small, neighbourhood businesses.