As with any marketing campaign, focusing on the metrics of your initiatives on Instagram is crucial for your business. This way, you can perceive the shortcomings of your overall strategies and make amendments accordingly to improve your status. 


The number of available metrics on Instagram is pretty high, especially if you are considering starting from scratch. Due to this reason, as a beginner, you may need some ideas to know where you should start your journey from.

In our opinion, if you want to get started, we’ll ask you to focus on “why,” rather than finding the answer of “what.” 

Why Should Your Track The Metrics Of Instagram? 

Do you want to learn about the fruitfulness of your recent marketing campaign? Or, are you considering evaluating the way you want to initiate your next advertising strategy? 

Well, no matter what your cause is, you have to understand and track your metrics to get a viable answer to your queries. Besides, you will also know if the campaign has met your departmental or organizational goals or not. 

4 Instagram Metrics To Keep Track Of 

Many people think that getting “likes” on Instagram is the most crucial metric of the platform. Due to this reason, they tend to opt for buying instagram likes to promote their profile as much as possible. 

Nonetheless, that’s not true. 

If you want to improve your Instagram marketing strategy aptly, you’ll have to follow various other KPIs too. Please keep reading to find out more about them. 

Engagement Rating Per Follower 

This metric is all about tracking how engaging your content is relative to your overall follower count. For example, if your brand has more than a million followers, it should rack at least a few thousand followers per post.

Conversely, if you have only a few thousand followers, you won’t be able to achieve similar results. However, it doesn’t mean you’re performing worse regarding engagement. This is where engagement rating comes into play and helps you assess your account fairly. 

Follower Growth 

Whether you’re evaluating a shrinking or growing follower count, the overall context will be crucial for you. It will be even more critical if your account is experiencing sudden drop-offs or random spikes following a promotional update. 

In some cases, your overall follower count can increase or decrease after you’ve shared a paid social ad for your profile. Thus, if you want to know what’s causing such a peculiarity, keeping an eye on your follower count can be beneficial. 

Received Comments

The fundamental of this metric is pretty simple – the more comments you have on your post, the higher its overall engagement rating is. 

Unlike likes, comments aren’t that easy to dish out. Hence, if someone’s making such an effort to interact with you – it means that they are happy with your content. 

This form of engagement can also become an excellent factor in creating a loyal fanbase and establishing an ideal community.

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Website Traffic 

Do you know that you can add the URL of your website on your Instagram profile’s bio section? Well, that’s right – you can include the link there and track how many people have visited your site through the same. 

So, how does it help you? 

When you’re placing the link on your bio, you typically have to include the CTA before that as well. This way, it becomes easier for you to prompt your audience to take action. 

Now, if your CTA is good enough or well-placed, your website traffic will be much higher than usual. Otherwise, you might have to remove or reproduce it to get better results. 

Final Thoughts

The world of digital advertising, especially when it comes to social media, has become pretty convoluted due to the sudden spike in users. Hence, if you want to work more efficiently and stand out in the crowd, you’ll have to learn how you are performing regarding marketing. 

In this article, we have shared a few tips to help you kickstart your journey in this aspect. Nonetheless, if you need any other suggestions or have queries to resolve, make sure to let us know in the comment section below. 

We’ll try our best to help you out!