SEO is one of the most important aspects of online marketing. It can surely help your website rank higher in search engine results pages, which means you will get more traffic and more customers. Reports state that organic search is about 53% of site traffic.
This article will discuss the tips that will help you improve your SEO and bring in more traffic to your website.
1) Research Your Keywords
The first step for any Search Engine campaign is to research the right keywords for your website. You want to target the keywords with a high search volume and low competition. It will help you rank higher in the search results pages and bring more traffic to your website.
There are several online SEO tools that could help you research the right keywords for your website. Google AdWords Keyword Planner is an ideal tool to start with.
You can use the Google Search Console to determine which keywords your website is already ranking for. It will help you target even more keywords and improve your SEO results.
There are different types of keywords. Some of them are explained below:
- a) Short-tail Keywords
These are one or two-word keywords that have a high search volume. They are general and vague, which means they have low competition. However, they also have a lower conversion rate because people usually don’t know what they are looking for when they type these into the search engine.
- b) Long-tail Keywords
These are three or more word keywords that are specific and targeted. They have a lower search volume but a higher conversion rate because people who type these into the search engine know what they want.
- c) LSI Keywords
LSI (Latent Semantic Indexing) keywords are related to your primary keyword. They help the search engines understand the context of your content and match it with the right searches. Organic search is about 53% of site traffic by using these keywords.
- d) Negative Keywords
You don’t want to target any negative keywords. They are usually associated with low-quality traffic and will not help you achieve your SEO goals.
Different Methods to Use Keywords
Mobile devices, excluding tablets, generated about half of all website traffic globally. There are different methods to use keywords for SEO. Here are a few of them:
- a) Keyword Stuffing
It is when you use your keyword repeatedly in your content to the point where it sounds unnatural. This method used to work years ago, but now Google penalizes websites for doing this.
- b) Keyword Placement
You should place your keywords throughout your content, including the title, meta description, H tags, and throughout the body text.
- c) Latent Semantic Indexing or LSI
Latent semantic indexing is a particular method that Google uses to determine the relevance of a page based on how often specific keywords are used. So, if you want to rank for a keyword, you should use that keyword and related keywords throughout your content.
- d) Related Keywords
You can also use related keywords to help you rank for your primary keyword. So, if you want to rank for “dog food,” you can use related keywords like “pet food,” “animal food,” and “cat food.”
2) Use Meta Tags
Meta tags are HTML tags that you can use to provide information about your website to search engines. Three most important meta tags for SEO are the title tag, meta description tag, and keyword tag.
Title Tag
The title tag is the most significant meta tag for SEO. It tells search engines what your page is about. The title tag has to be 50-60 characters long and include your keywords.
Meta Description Tag
The meta description tag is an HTML factor that provides a summary of the content of a web page. Search engines use this particular tag to display the summary in their search engine results pages (SERP).
Keyword Tag
The keyword tag provides keywords for a web page. Search engines use this tag to help determine the relevance of a web page to specific search queries.
Headings Tags
Headings tags (H tags) indicate the structure of a document and can help improve the visibility and ranking of a web page in SERP.
Alt Text
Alt-text is used to provide a text alternative for an image on a web page. It can help improve the accessibility of a web page.
Google Analytics
Google Analytics is a free service offered by Google that provides website owners with detailed information about the visitors to their website.
Sitemap
A sitemap is a unique XML file that lists the URLs for a website. These are ideal for search engine crawlers that index web pages.
301 Redirect
A 301 redirect is a method of redirecting web traffic from one URL to another. It is used in many digital marketing strategies.
Final Thoughts
SEO is an ever-changing landscape, and the tips that worked a year ago may not work today. But if you’re looking to increase your website traffic, these tips will give you a great place to start.